How much for a Logo Design?
You know it's funny the longer you do your business, you begin getting a better idea of the type of people that contact you. I can fairly accurately predict how serious someone is about doing business within the first 15 seconds of a phone conversation by now.
Not to say that's a good or bad thing...I'm just saying I kinda get an idea these days the minute someone calls me up and asks, "I want a logo designed by the end of this week...it's just super simple...how much do you charge" -- this person doesn't want to pay anything more then $100 for a design.
I can be bitter about it...go into a tirade about how much real work and effort it takes to create a good logo, how much study a designer has to go through to get experience in this field, yadda yadda yadda. But I found that's just too much effort with very little reward. It's best just to tell people, "look, you can easily get bargain basement logo design for as little as $75. But do you trust your whole permanent business identity to something that might have taken someone 30 minutes to whip up with clipart? If you do, there's a great tool called Google that will find you a few logo design houses that will charge you just that"
This guy has about as good an explanation as I've seen so far: "How much is a great logo worth?"
Here's a site that has some interesting backstory on some of the more famous logo designs: "Logoblog.org" (along with some links to some low priced design houses)
The casestudy about Nike is one of the most interesting ones that is sometimes used to improperly justify lower cost logos. Nike paid their designer just $35 back in 1971 for their now-famous swoosh logo. The designer was then just fresh out of design school. Was she robbed? You decide.
Years later, that same designer was awarded a diamond ring and an undisclosed amount of stock in Nike. I don't know how much she got, but I've read she's not strapped for money that's for sure. Typically though, you can assume big companies pay top dollar to make sure their brand communicates the right message.
So how much money should you spend? That's still ultimately up to you, but know that a good logo only comes after hours and hours of research, experimentation and consultation. It isn't just something that is just whipped up overnight.
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