Helvetica Tribute

Designed a quick logo for a long-time client & friend of mine. Short backstory to this...remember when I mentioned I rented the documentary called "Helvetica"? Well, it's basically a 2-hour schpiel about how prevalent Helvetica is in our society and about how many legends in our business consider it the "perfect font". Like it can't be improved upon, the negative space is in perfect unison to the filled space, and yadda yadda yadda. Yeah, exciting flick huh?

Anyway, just for the heck of it I thought I'd pay a small tribute to Helvetica here and design something made exclusively using it. Simple pimple.

Ignore the "web 2.0" reflection thingy. I just did that for fun. I notice it's easier to wow a client doing that extra presentation step these days too since everyone is into that Apple marketing fad. I'll take it...anything to make life easier.