Wealth Management Logo

A finished logo branding project for a client I have in the financial sector. This concept may seem simple in the end, but boy it was one of my more challenging projects because it was so hard to come up with a concept that spoke "legacy" to the individuals involved. We went through a lot of angles.

Finally I think this simple asymmetrical form just expresses something that builds upon each other and progresses upwards. Orange has always been considered a positive and energetic color. So I think the combination of these hints will probably communicate the proper message to their customers.