Print Projects

It's been a while since I was able to show work. Some of my projects are still tied up as work-in-progress so I can't really show those. But some print work has funneled through so I can at least show some of these.

Stationery system. I haven't had a chance to do a stationery set in a little while. Everyone seems to want one-offs of different items. So this was fun to do. It was still challenging in this case though because the business title could be construed in so many different ways. My client wanted something bold, but at the same time her clients would be very conservative. So we had to go back and forth a lot on this.

Rack cards. This was a fun one. I'm still trying to practice and get better at my typography skills so the fact I had a client willing to let me go for it was a rare opportunity. I ran with it. The concept here was that her current color branding represented "gems" of her personality. So I took that idea a little further by exploring different shapes with those colors...kinda like how light would shine through gems to reflect different angles and colors.

A lot of real estate or mortgage related business have logos made with the symbols of either a house or a roof top. One day someone will ask me to do a real-estate logo...god forbid I end up designing one with a roof-top. Anyway, I thought this company had a logo that suggested a shape like an arrow-head so I got inspired to do this. I figured that suggested positivity and progress...both good things to associate with mortgages and real estate.

Hey I just noticed all 3 of these projects has my client's images on them. How about that? This is pure coincidence. What's your take on that? I have some clients that don't like that at all...they say it's conceited or embarrassing to have their photos on their collateral materials. While I have other clients who say this is absolutely essential...because they're more apt to remember people they've met by the pictures on their cards then those who have just plain cards.

I have no particular preference about that...I say it works fine provided it doesn't end up cluttering the material up.