New Logo
We completed a new logo concept for a client above. It's an investment corporation so they wanted something pretty bold and regal. The treatment above has this gold effect for the obvious reasons but it actually works quite nice in silver as well.
This one above was one of the half dozen concepts I came up with during development of the logo. I just wanted to show it because I really liked it. I'm happy to deliver final concepts to my clients that they really like of course, but it's sometimes sad to see other ideas I really like never get to see the light of day.
Somehow I just really like the look of the "2" in the design. I think it just gives it more of an edge because of the "curviness" of the number. (yeah I know that's not a word, you don't actually read my stuff expecting good grammar and spelling do you?)
Anyway, they gravitated towards something more simple and I'm cool with that.
posted by Raphael @ 9:28 AM
2 comments
2 Comments:
Hey Raph, the two lines in the "B", looks like the roman numeral 2 so it's kind of has what you liked in the other one.
Never mind, I just re-read your post and the reason you like the other one is because of the "curviness" of the 2.
Anyways, I still think it's kind of cool that the number 2 is represented in the design.
dawn
Thanks Dawn.
Good observation. Yeah the concept has a bunch of different layers. It can be described as 2 characters lying "back to back".
The stem of the B's certainly form the roman numerals for "2". In fact, one of the original concepts we explored actually had the roman numerals between the 2 B's but that looked like too much.
Good eyes! See? You guys all have design eyes too...
Post a Comment
<< Home