I became a proud member of a "no spec" movement the other day. I've always been a long advocate of this practice and only recently noticed this huge site about it. No-spec.com (
http://www.no-spec.com/)
What it's about is a practice called "Speculative work". In layman's terms it's the practice of soliciting designs from multiple designers with no promises of compensation.
This happens more often then you think. Sometimes a company would make a design "competition", with nothing more then a promise that the chosen designer would then get awarded the contract.
From the company's standpoint, that's great right? They get to see all the available ideas that are out there, and they pick the one they like. But they don't understand that this practice harms both parties.
First, the designers who are doing the designs for "free" are spending hours and hours of their personal time with no promise of getting paid for their work. There's no protection for the artist's work either. What's to stop the company from taking one of the design ideas they like...and then taking that to another artist who's "cheaper" to finish the job?
Second, the client is unwittingly harmed by this process because you're getting free artwork from designers who most likely have not spent ANY time at all actually understanding and researching the business they are designing for. The only thing they've done is design something that they think "looks good". In other words, you're getting a whole bunch of designs that have no foundation for which they're built upon other then just subjective aesthetics.
Design is a process and a relationship between the client and the designer. As a designer, if I don't take the time to learn about you and your business, then how would I expect my designs to speak for you? As a client, I have to place value in the work that my designer has come up with, so how could I expect value from a design if I don't give my time, energy, and funding towards my designer's efforts?
This is most easlily illustrated in the whole UH logo fiasco a couple years back. The university shopped out a bid to all these designers to come up with a bid for their contract. In the end, they awarded the contract to a Mainland company...purely on the fact that this Mainland company included a couple of designs with their proposal. This company "cheated" you could say, in an effort to land the contract.
$20,000 lighter in the pocketbook, the University had to cancel the project because of public outcry. The proposed logos were oddball....viewers didn't feel they properly represented UH, in fact, they weren't even in the ballpark. A classic example of a design company that didn't understand the target audience or didn't do their research, and a client that clearly did not understand the process of how to pick the right designer.
Anyway, it's nice to have this website now so that it's easier to direct potential clients who don't understand why they they need to pay for design work.
Plus I get to have my little business name listed there as a No!Spec friend. I feel like I've joined a freakish club.