{"id":1191,"date":"2008-12-29T09:31:14","date_gmt":"2008-12-29T19:31:14","guid":{"rendered":"http:\/\/raphaellowe.com\/portal\/?p=1191"},"modified":"2008-12-29T09:31:14","modified_gmt":"2008-12-29T19:31:14","slug":"best-and-worse-branding","status":"publish","type":"post","link":"https:\/\/raphaellowe.com\/portal\/best-and-worse-branding\/","title":{"rendered":"Best and Worse branding"},"content":{"rendered":"<p><a href=\"http:\/\/www.underconsideration.com\/brandnew\/archives\/brand_new_best_worst_2008.php\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1190\" title=\"pepsi_logo\" src=\"http:\/\/raphaellowe.com\/portal\/wp-content\/uploads\/2008\/12\/pepsi_logo.gif\" alt=\"\" width=\"470\" height=\"200\" \/><\/a><\/p>\n<p>I haven&#8217;t been back to &#8220;Brand New&#8221; for a while, but I&#8217;m glad I did.\u00a0 Looks like they have a new list the &#8220;Best &amp; Worst Branding of 2008&#8221;.\u00a0 (via: <a href=\"http:\/\/www.underconsideration.com\/brandnew\/archives\/brand_new_best_worst_2008.php\" target=\"_blank\">BrandNew<\/a>)<\/p>\n<p>I generally agree with some of the picks.\u00a0 The Pepsi one above I didn&#8217;t really notice until they commented about it here. The other week I was having lunch with my wife and I remember saying, &#8220;Hey, look the Pepsi can looks different&#8230;&#8221;.\u00a0 I didn&#8217;t even spot the logo change.<\/p>\n<p>While the new symbol doesn&#8217;t thrill me to death. I still think it&#8217;s a marginal improvement over the original flaccid wave that just doesn&#8217;t really say much at all.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I haven&#8217;t been back to &#8220;Brand New&#8221; for a while, but I&#8217;m glad I did.\u00a0 Looks like they have a new list the &#8220;Best &amp; Worst Branding of 2008&#8221;.\u00a0 (via: BrandNew) I generally agree with some of the picks.\u00a0 The Pepsi one above I didn&#8217;t really notice until they commented about it here. The other [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[341],"class_list":["post-1191","post","type-post","status-publish","format-standard","hentry","category-logos","tag-logos"],"_links":{"self":[{"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/posts\/1191"}],"collection":[{"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/comments?post=1191"}],"version-history":[{"count":1,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/posts\/1191\/revisions"}],"predecessor-version":[{"id":1192,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/posts\/1191\/revisions\/1192"}],"wp:attachment":[{"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/media?parent=1191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/categories?post=1191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/tags?post=1191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}