{"id":2152,"date":"2010-05-17T11:38:45","date_gmt":"2010-05-17T21:38:45","guid":{"rendered":"http:\/\/raphaellowe.com\/portal\/?p=2152"},"modified":"2010-05-17T11:39:15","modified_gmt":"2010-05-17T21:39:15","slug":"word-of-mouth","status":"publish","type":"post","link":"https:\/\/raphaellowe.com\/portal\/word-of-mouth\/","title":{"rendered":"Word-of-mouth"},"content":{"rendered":"<p>I&#8217;ve never been good about bragging about myself. It might be my asian upbringing, or even the fact I grew up here in Hawaii where generally most business people aren&#8217;t as aggressive. I remember in my past employer, my manager had to always encourage me to speak out, <em>&#8220;you should tell them that you did XXXX and YYYY, you&#8217;re good!&#8221;<\/em> she&#8217;d say.<\/p>\n<p>\/shrug. I don&#8217;t know. Some days I feel very confident about my design abilities, and some days I feel very small.<\/p>\n<p>The reason I bring this up today is that I ran across this <a href=\"http:\/\/www.webdesignerwall.com\/general\/word-of-mouth-marketing\/\" target=\"_blank\">article talking about the power of word-of-mouth marketing<\/a>:<\/p>\n<blockquote><p><em>Several studies confirm that peer recommendations influence business  buyers\u2019 decisions more than any other form of advertising. <strong>Some  90% of buyers trust peer reviews and 70% trust online reviews, according  to the American Marketing Association. Meanwhile, only 15% of buyers  say they trust traditional advertising<\/strong>.<\/em><\/p><\/blockquote>\n<p>I think this is good advice. If you&#8217;re anything like me and you&#8217;re not comfortable touting your own abilities, the best way to promote your business is to let someone else speak for you. <a href=\"http:\/\/raphaellowe.com\/portal\/?page_id=1842\" target=\"_self\">Testimonials<\/a> are worth its weight in gold!\u00a0 (via <a href=\"http:\/\/www.webdesignerwall.com\/general\/word-of-mouth-marketing\/\" target=\"_blank\">WebDesignerWall<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve never been good about bragging about myself. It might be my asian upbringing, or even the fact I grew up here in Hawaii where generally most business people aren&#8217;t as aggressive. I remember in my past employer, my manager had to always encourage me to speak out, &#8220;you should tell them that you did [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,97,8],"tags":[],"class_list":["post-2152","post","type-post","status-publish","format-standard","hentry","category-howto","category-marketing","category-business"],"_links":{"self":[{"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/posts\/2152"}],"collection":[{"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/comments?post=2152"}],"version-history":[{"count":2,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/posts\/2152\/revisions"}],"predecessor-version":[{"id":2154,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/posts\/2152\/revisions\/2154"}],"wp:attachment":[{"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/media?parent=2152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/categories?post=2152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/tags?post=2152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}