{"id":2311,"date":"2010-07-27T09:22:33","date_gmt":"2010-07-27T19:22:33","guid":{"rendered":"http:\/\/raphaellowe.com\/portal\/?p=2311"},"modified":"2010-07-27T09:22:33","modified_gmt":"2010-07-27T19:22:33","slug":"how-little-do-users-read","status":"publish","type":"post","link":"https:\/\/raphaellowe.com\/portal\/how-little-do-users-read\/","title":{"rendered":"How Little Do Users Read?"},"content":{"rendered":"<p>Stumbled across a tweet that led me to this older study &#8220;<a href=\"http:\/\/www.useit.com\/alertbox\/percent-text-read.html\" target=\"_blank\">How Little Do Users Read?&#8221; (via Jakob Neilsen&#8217;s Alertbox)<\/a><\/p>\n<p>Apparently, not very much. In summary, (even though this article is 3 years old) people were already only reading at most<strong> 28% <\/strong>of your words on an average visit, spending maybe <strong>4.4 seconds<\/strong> on each 100 words. I&#8217;d wager a guess that maybe now, 3 years later, these numbers have dropped&#8230;viewers spending even less time dwelling on your site and absorbing even less content.<\/p>\n<p>My own site visitation numbers seem to correlate that finding. I think I average about over 8k visitors per month (where are you?), but a good portion of that traffic dwells here less than 4 seconds. They probably see what terrible writing I have and leave faster than they can hit the back button.<\/p>\n<p>Anyway, it&#8217;s good to keep that article to support me when I&#8217;ve been urging clients to trim content into bite-sized chunks as much as possible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stumbled across a tweet that led me to this older study &#8220;How Little Do Users Read?&#8221; (via Jakob Neilsen&#8217;s Alertbox) Apparently, not very much. In summary, (even though this article is 3 years old) people were already only reading at most 28% of your words on an average visit, spending maybe 4.4 seconds on each [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,8,134],"tags":[],"class_list":["post-2311","post","type-post","status-publish","format-standard","hentry","category-howto","category-business","category-webdesign"],"_links":{"self":[{"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/posts\/2311"}],"collection":[{"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/comments?post=2311"}],"version-history":[{"count":1,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/posts\/2311\/revisions"}],"predecessor-version":[{"id":2312,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/posts\/2311\/revisions\/2312"}],"wp:attachment":[{"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/media?parent=2311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/categories?post=2311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/tags?post=2311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}