{"id":2474,"date":"2010-09-09T06:36:14","date_gmt":"2010-09-09T16:36:14","guid":{"rendered":"http:\/\/raphaellowe.com\/portal\/?p=2474"},"modified":"2010-09-09T06:36:14","modified_gmt":"2010-09-09T16:36:14","slug":"how-do-colors-affect-purchases","status":"publish","type":"post","link":"https:\/\/raphaellowe.com\/portal\/how-do-colors-affect-purchases\/","title":{"rendered":"How do colors affect purchases?"},"content":{"rendered":"<p><a href=\"http:\/\/blog.kissmetrics.com\/color-psychology\/?wide=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2475\" title=\"colorgraphics\" src=\"http:\/\/raphaellowe.com\/portal\/wp-content\/uploads\/2010\/09\/colorgraphics.jpg\" alt=\"\" width=\"500\" height=\"327\" srcset=\"https:\/\/raphaellowe.com\/portal\/wp-content\/uploads\/2010\/09\/colorgraphics.jpg 500w, https:\/\/raphaellowe.com\/portal\/wp-content\/uploads\/2010\/09\/colorgraphics-300x196.jpg 300w, https:\/\/raphaellowe.com\/portal\/wp-content\/uploads\/2010\/09\/colorgraphics-207x136.jpg 207w, https:\/\/raphaellowe.com\/portal\/wp-content\/uploads\/2010\/09\/colorgraphics-260x170.jpg 260w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a>I&#8217;ve always had difficulties with color&#8230;not to say I don&#8217;t use it, nor use it well. But it&#8217;s always been a detail in my own artwork that I&#8217;ve had to consciously push&#8230;otherwise, I end up with end-products that are always just in red, black, and white.<\/p>\n<p>Now both in teaching students and talking to clients, I find myself trying to explain how important it is to put some thought into using more color in a project. Check out this <a href=\"http:\/\/blog.kissmetrics.com\/color-psychology\/?wide=1\" target=\"_blank\">info-graphic<\/a> that demonstrates how colors affect shopping purchases (<a href=\"http:\/\/blog.kissmetrics.com\/color-psychology\/?wide=1\" target=\"_blank\">Kissmetrics<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve always had difficulties with color&#8230;not to say I don&#8217;t use it, nor use it well. But it&#8217;s always been a detail in my own artwork that I&#8217;ve had to consciously push&#8230;otherwise, I end up with end-products that are always just in red, black, and white. Now both in teaching students and talking to clients, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,7,89,16,8],"tags":[136],"class_list":["post-2474","post","type-post","status-publish","format-standard","hentry","category-art","category-design","category-design-news","category-howto","category-business","tag-color"],"_links":{"self":[{"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/posts\/2474"}],"collection":[{"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/comments?post=2474"}],"version-history":[{"count":1,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/posts\/2474\/revisions"}],"predecessor-version":[{"id":2476,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/posts\/2474\/revisions\/2476"}],"wp:attachment":[{"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/media?parent=2474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/categories?post=2474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/tags?post=2474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}