{"id":3279,"date":"2012-02-17T09:24:26","date_gmt":"2012-02-17T19:24:26","guid":{"rendered":"http:\/\/raphaellowe.com\/portal\/?p=3279"},"modified":"2012-02-17T09:41:26","modified_gmt":"2012-02-17T19:41:26","slug":"redesigning-the-windows-logo","status":"publish","type":"post","link":"https:\/\/raphaellowe.com\/portal\/redesigning-the-windows-logo\/","title":{"rendered":"Redesigning the Windows logo"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/windowsteamblog.com\/windows\/b\/bloggingwindows\/archive\/2012\/02\/17\/redesigning-the-windows-logo.aspx?utm_source=twitterfeed&amp;utm_medium=twitter\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-3280\" title=\"win8logo\" src=\"http:\/\/raphaellowe.com\/portal\/wp-content\/uploads\/2012\/02\/win8logo.jpeg\" alt=\"\" width=\"495\" height=\"112\" srcset=\"https:\/\/raphaellowe.com\/portal\/wp-content\/uploads\/2012\/02\/win8logo.jpeg 550w, https:\/\/raphaellowe.com\/portal\/wp-content\/uploads\/2012\/02\/win8logo-300x67.jpeg 300w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">I continue being more fascinated reading or looking at an artist&#8217;s process then seeing the actual result. Give me a finished\u00a0Michelangelo painting I&#8217;d be amazed sure&#8230;but show me his rough sketches in his notebook I&#8217;m even more impressed.<\/p>\n<p style=\"text-align: left;\">So this <a href=\"http:\/\/windowsteamblog.com\/windows\/b\/bloggingwindows\/archive\/2012\/02\/17\/redesigning-the-windows-logo.aspx?utm_source=twitterfeed&amp;utm_medium=twitter\" target=\"_blank\">article<\/a> about the thought process behind the new &#8220;Windows 8&#8221; logo design caught my attention this morning.<\/p>\n<blockquote><p><em>With Windows 8, we approached the logo redesign with a few key goals on mind.<\/em><\/p>\n<p><em>1. We wanted the new logo to be both modern and classic by echoing the International Typographic Style (or Swiss design) that has been a great influence on our Metro style design philosophy. Using bold flat colors and clean lines and shapes, the new logo has the characteristics of way-finding design systems seen in airports and subways.<\/em><\/p>\n<p><em>2. It was important that the new logo carries our Metro principle of being \u201cAuthentically Digital\u201d. By that, we mean it does not try to emulate faux-industrial design characteristics such as materiality (glass, wood, plastic, etc.). It has motion \u2013 aligning with the fast and fluid style you\u2019ll find throughout Windows 8.<\/em><\/p>\n<p><em>3. Our final goal was for the new logo to be humble, yet confident. Welcoming you in with a slight tilt in perspective and when you change your color, the logo changes to reflect you. It is a \u201cPersonal\u201d Computer after all.<\/em><\/p><\/blockquote>\n<p style=\"text-align: left;\">What do you think? I personally would have aimed to have at least introduced one more color into the logo but I can understand the thought process behind this. There is viable points about how this logo mark is\u00a0<a href=\"http:\/\/blog.tarng.com\/post\/17775576898\/the-new-windows-logo-is-out-of-perspective\" target=\"_blank\">out of perspective<\/a>. And good points&#8230;if Microsoft is trying to move away from tiled &#8220;Windows&#8221; why would they continue marketing the OS as &#8220;Windows&#8221; at all? All of this illustrates how hard it is to brand a product when so many people have opinions about it.<\/p>\n<p style=\"text-align: left;\">We&#8217;ll see how it&#8217;s received.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I continue being more fascinated reading or looking at an artist&#8217;s process then seeing the actual result. Give me a finished\u00a0Michelangelo painting I&#8217;d be amazed sure&#8230;but show me his rough sketches in his notebook I&#8217;m even more impressed. So this article about the thought process behind the new &#8220;Windows 8&#8221; logo design caught my attention [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,314,52,24],"tags":[],"class_list":["post-3279","post","type-post","status-publish","format-standard","hentry","category-design-news","category-inspiration-2","category-logos","category-typography"],"_links":{"self":[{"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/posts\/3279"}],"collection":[{"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/comments?post=3279"}],"version-history":[{"count":3,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/posts\/3279\/revisions"}],"predecessor-version":[{"id":3282,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/posts\/3279\/revisions\/3282"}],"wp:attachment":[{"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/media?parent=3279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/categories?post=3279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/tags?post=3279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}