{"id":4383,"date":"2013-06-12T08:02:41","date_gmt":"2013-06-12T18:02:41","guid":{"rendered":"http:\/\/raphaellowe.com\/portal\/?p=4383"},"modified":"2013-06-12T08:02:41","modified_gmt":"2013-06-12T18:02:41","slug":"can-you-read-to-the-end","status":"publish","type":"post","link":"https:\/\/raphaellowe.com\/portal\/can-you-read-to-the-end\/","title":{"rendered":"Can you read to the end?"},"content":{"rendered":"<p>The longer I&#8217;ve been in this business doing web-design, the less it seems like it&#8217;s about design and the more it&#8217;s a concern about it producing results and being effective. It&#8217;s a hard sell. Most clients who approach me for the first time have all their heart set on getting a visual revamp of their website&#8230;the idea that we may need to consider revamping content as well doesn&#8217;t even come to mind.<\/p>\n<p>I&#8217;ve been spending months here at the college just doing nothing but building a site map and re-writing content. The current state of the site is a horrible mess. All this work and time before I&#8217;ve even devoted one minute thinking about font types and colors.<\/p>\n<p>Anyway, this article, &#8220;<a href=\"http:\/\/www.slate.com\/articles\/technology\/technology\/2013\/06\/how_people_read_online_why_you_won_t_finish_this_article.html?fb_ref=sm_fb_share_toolbar\" target=\"_blank\">You won&#8217;t finish this article<\/a>&#8221; might give you an idea about the challenges every site owner takes in evolving a website. It supports my theory &#8212; it don&#8217;t matter if a website is the most gorgeous thing in the world if the content isn&#8217;t appealing or accessible.\u00a0(via Slate)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The longer I&#8217;ve been in this business doing web-design, the less it seems like it&#8217;s about design and the more it&#8217;s a concern about it producing results and being effective. It&#8217;s a hard sell. Most clients who approach me for the first time have all their heart set on getting a visual revamp of their [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,16,8,134],"tags":[],"class_list":["post-4383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-news","category-howto","category-business","category-webdesign"],"_links":{"self":[{"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/posts\/4383"}],"collection":[{"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/comments?post=4383"}],"version-history":[{"count":2,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/posts\/4383\/revisions"}],"predecessor-version":[{"id":4386,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/posts\/4383\/revisions\/4386"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/media\/4384"}],"wp:attachment":[{"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/media?parent=4383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/categories?post=4383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/raphaellowe.com\/portal\/wp-json\/wp\/v2\/tags?post=4383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}