I thought this project was pretty creative. I’m a little envious of the commitment and level of creativity in a project vision like this.
In a campaign that sets out to change drivers’ attitudes to low-level speeding by exposing the community problem that sits at the heart of it, we constructed a crash made up of people. The final image was made possible with the help of Adelaide body paint artist Emma Hack. The shoot took a total of 18 hours, using 17 men and women — each with up to five layers of paint applied to their bodies.
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