Posted by Raphael on Dec 17, 2008 in Design Finds, Marketing | 0 comments

I love creative ads.  I just remember in college both in my Marketing and Arts classes the instructors used to give us projects to make fake ads about something (e.g., anti-smoking, drunk driving, etc.) As students, we would try to come up with things that we thought were clever, but in hindsight, we were never quite clever enough to make the instructors jump with excitement.

I remember once I tried doing a Porsche presentation with a group of fellow students and we were SO convinced we had the best commercial. I had this thing about how clever it would be to just show profile shadows of various cars and how Porsche’s profile is instantly recognizable.

MEH….the professor thought it was OK but he certainly wasn’t as floored as we thought he would be.

ANYHOOO, that’s a long segueway into this ad above.  One of my favorite sites Toxel has once again collected a group of pretty clever advertisements.  I’d categorize a clever ad as something that just makes the point instantly…you don’t need anyone to explain it to you, you don’t need a bunch of text copy, you don’t need a collage of images bunched together, etc.  Just simple…

I’d thought many ads found here fit the bill….what do you think? Not too shabby examples of Photoshop work too!  (via: Toxel)