Stumbled across this designer’s work recently, David Foster. Here he used typography to communicate a different demographic.
I admire guys who can just primarily use type alone and yet get the message across so creatively. I’m working on the skill myself all the time but I see stuff all the time where I’m telling myself, “Damn I wish I thought of that!”
It takes a lot of patience to work through type…once you’ve collected all kinds of fonts you can sit there for hours trying to find the right thing. I don’t find that part very fun at all. Maybe that’s why I didn’t find typography that fun to begin with?