Posted by Raphael on May 17, 2010 in How To, Marketing, My Business Adventures | 0 comments

I’ve never been good about bragging about myself. It might be my asian upbringing, or even the fact I grew up here in Hawaii where generally most business people aren’t as aggressive. I remember in my past employer, my manager had to always encourage me to speak out, “you should tell them that you did XXXX and YYYY, you’re good!” she’d say.

/shrug. I don’t know. Some days I feel very confident about my design abilities, and some days I feel very small.

The reason I bring this up today is that I ran across this article talking about the power of word-of-mouth marketing:

Several studies confirm that peer recommendations influence business buyers’ decisions more than any other form of advertising. Some 90% of buyers trust peer reviews and 70% trust online reviews, according to the American Marketing Association. Meanwhile, only 15% of buyers say they trust traditional advertising.

I think this is good advice. If you’re anything like me and you’re not comfortable touting your own abilities, the best way to promote your business is to let someone else speak for you. Testimonials are worth its weight in gold!  (via WebDesignerWall)