Posted by Raphael on Aug 27, 2009 in Design News, Logos, My Business Adventures | 2 comments

Finished a new logo brand this week.

BackOffice Solutions Hawaii is a business designed to help support other new businesses and non-profit organizations. Say you need help with alternate financing, accounting, payroll, taxes, marketing, branding, etc, they’ll act as the backbone for you. I kind of wish I had access to support like this 5 years ago when I started Lowe Studio Inc! The stress of getting it all started was painful.

Anyway, about the logo…we went through a series of pretty unusual ideas. When I have the chance I’ll put up the other concept drafts in the portfolio section. Ultimately we ended up with this concept. The idea where part of the logo text falling “behind” or “in back” of the other part of the text.

I particularly liked using this fontface because of the sharp quality of the letter “K” allowed me to split that letter up, leaving me with this “<” shape that might further suggest looking back.

I kind of liked having the shadow effect on just that one part of the logo. It feels to me like there’s a depth to the form, and yet the rest of it remains flat. So I like leaving a little bit of that eye-trickery thing.

In the end, I’m happy with it. As usual, I’m left wondering if I can do more to this, but a part of me likes the fact it’s a simple concept.