Posted by Raphael on Jun 1, 2009 in Design News, Logos, My Business Adventures | 0 comments

I finished the logo above a few weeks back, I don’t think I mentioned it yet?  A friend of mine started this company to help individuals become financially independent — freedom from having to worry about being able to pay off your bills (i.e., mortgage, credit cards, tuition, etc.)

I think his education program is really exciting. I understand there are ways to use everyday corporate strategies in our own personal finances so that we can easily handle our daily expenses. You can pay off a standard 30-year mortgage in like 7 years. Only problem my wife and I have with doing this education is that the Chinese tight-wad side of us just can’t justify paying for the education just yet.

I digress. Anyway, the main characteristic of this logo design is the triangle. The triangle is one of the key symbols of the financial strategies that they teach. I confess I had a hard time working with the triangle form…my style is more organic and curvy. The stars and stripes suggest the obvious connotations…I just wanted some negative space to break up the hard lines.

I still think there’s JUST a little bit missing I can do here to make it better. I guess I always think I could do better after-the-fact. Maybe it’ll come to me one day…