I’ve always had difficulties with color…not to say I don’t use it, nor use it well. But it’s always been a detail in my own artwork that I’ve had to consciously push…otherwise, I end up with end-products that are always just in red, black, and white.
Now both in teaching students and talking to clients, I find myself trying to explain how important it is to put some thought into using more color in a project. Check out this info-graphic that demonstrates how colors affect shopping purchases (Kissmetrics)
LoweStudio Inc was founded by me, Raphael Lowe, a Honolulu based illustrator and web designer. I presently design and manage a few dozen commercial websites, but my main focus these days is acting as the head developer for Kapiolani Community College and teaching
Chances are you’ll never determine what effects come of your action, but if you undertake nothing there will be no outcome