Posted by Raphael on Jul 9, 2012 in Print, Website | 0 comments

This is one example of how a project can be “flubbed” even though my client gave an “OK” to the result all along the design process. I use cases like this when I give examples to my students. While I admit this was a risky and polarizing design concept…I left the client happy with the result at the end of the process. I only found out 2 months later that one of the 4 owners didn’t like it and promptly replaced it. Was this project a success? Probably not…I successfully finished the job, but it forever taught me that it’s important to learn who you’re designing for before you even begin a project.